Influencer Marketing Strategy Co-Op
Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.
Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com.
This position is only open to students currently enrolled in a co-op program through Northeastern University. The term will run from January to July 2027 and the successful candidates will be expected to work in-office five days a week.
About the Role
Our Strategy Team is dedicated to creating outcome-driven strategies and industry best practices for our customers and prospective customers. We push the boundaries of influencer marketing by leveraging data-driven insights, creative ideation, and deep industry expertise.
As an Influencer Marketing Strategy Co-op, you’ll work closely with our Strategy team to maximize campaign success for our clients while contributing to the evolution of the influencer marketing industry. This role is ideal for someone looking to gain hands-on experience in a fast-growing, highly competitive space.
What You’ll Do:
Strategic Campaign Development
- Collaborate with Later’s Strategy team to assist with the development of innovative influencer marketing strategies for current and prospective customers.
- Assist in identifying creators aligned with customer goals and present recommendations to clients.
- Assist the Strategy team in developing proposal presentations that will be used for both current customers and future clients.
Content & Best Practices Creation
- Assist the strategy team by developing best-in-class templates and playbooks that will be used across the company to standardize and enhance influencer marketing strategies.
Campaign Execution & Platform Expertise
- Gain hands-on experience in setting up and managing influencer marketing campaigns within the Later Influence platform.
- Analyze campaign performance and contribute to data-driven strategy recommendations.
Creative & Proposal Development
- Work alongside the Strategy team to brainstorm fresh, creative ideas for influencer marketing campaigns and develop compelling proposals for clients.
Cross-Team & Ad Hoc Support
- Provide strategic support across partners and customers as needed, contributing to various projects that advance Later’s influencer marketing expertise.
What You Bring:
- Currently pursuing a degree in Marketing, Communications, Business, or a related field
- Passion for influencer marketing, social media and entrepreneurship
- Strong problem solving and analytical skills
- Extremely organized & high attention to detail
- Excellent communication and relationship-building skills
- An ability to learn quickly and adapt, and manage priorities effectively
- Scrappy can-do approach to making things happen regardless of challenges
How You Work:
- Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.
Our approach to compensation:
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are granted stock options and are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range: $21 per hour
Where we work:
We have offices in Boston, MA; Vancouver, BC; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility:
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.