Product Marketing Co-op

At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games.

Reporting to the Senior Manager, Product Marketing, the Product Marketing Co-op will spend approximately 80% of their time supporting Lifecycle Marketing (LCM), which owns the email and push communications players receive across our live games, and approximately 20% supporting the broader Product Marketing team. In the LCM role, the co-op will keep campaign execution organized and moving by managing project workflows, researching in-game events, and preparing the materials behind each campaign, so the team can spend more time on strategic planning. In the Product Marketing role, the co-op will help find opportunities in the market, protect the brand identity, and support new and existing live game marketing campaigns across PR, Web, Social, Influencers, Paid Media Marketing, and more. 

This is a 4-month position from January to April 2027. This role is a full-time, on-site position based 5 days a week at our Downtown Vancouver studio.

In this role, you can expect to:

Key Accountabilities

Lifecycle Marketing Support (~80%)

Project & Workflow Support
• Keep Asana tasks, timelines, and statuses accurate and up to date.
• Follow up with cross-functional partners (product, live ops, engineering, localization) in Slack to track down assets, approvals, and answers.
• Capture meeting notes and make sure every action item has an owner and due date, with reminders as deadlines approach.

Game Event Research & Reporting

• Track upcoming in-game events, promotions, and releases across our titles.
• Summarize what each event is, who it targets, and why it matters to players and the business.
• Compile findings into a regular digest or calendar that informs messaging strategy.

Campaign Execution Support

• Prepare copy briefs for upcoming emails and push notifications, gathering event details, audience, key dates, and messaging points.
• Assist with copy for recurring and templated messages, using approved templates and examples, for Lifecycle Marketing review.
• Proofread and QA copy and links before send, following team style guidelines.
• Maintain campaign trackers, including localization status.

Product Marketing Team Support (~20%)

Market Research

• Conduct research on gaming industry trends, audience demographics, and competitor games.
• Analyze trends in gaming communities and platforms (e.g., Twitch, YouTube, Steam, Reddit).
• Assist in analyzing competitor performance data from external resources.

Live Game Marketing / New Title Launch Support

• Participate in brainstorming sessions to develop new marketing concepts and campaign ideas.
• Help create promotional materials to engage players and potential customers, including trailers, videos, and social media and website copy.
• Assist in working with partners by coordinating communications and delivering marketing materials.
• Assist the broader Product Marketing team with ad hoc tasks and projects.

Project Management

• Assist in preparing briefs for the creation of new branding assets and deliver the outcome to stakeholders, including external partners.

Your background includes:

Required
• Currently enrolled in a college or university program (Marketing, Communications, Business, or a related field).
• Strong Excel or Google Sheets skills (sorting, formulas, basic organization).
• Understanding of player-facing communications and what makes game messaging effective.
• Excellent written communication and attention to detail.
• Comfortable following up persistently but professionally with multiple stakeholders.
• Highly organized, with the ability to manage multiple deadlines.

Preferred

Basic HTML/CSS familiarity.

Experience with Asana or a similar project management tool.

Experience playing mobile or PC games, especially live-service games, and gaming culture knowledge.

Familiarity with CRM or marketing automation platforms (e.g., Braze, Iterable).

Interest in lifecycle, CRM, or growth marketing.

Experience with Photoshop.

The Ideal Candidate Has

Interest in Product Marketing and lifecycle/CRM marketing.

Is deeply engaged with social media.

Good communication skills (clear, logical).

Reliable follow-through and a proactive, self-directed working style.

A mindset clearly focused on personal and professional development.

Ability to thrive in a fast-paced, dynamic environment.

Our success is due to the hard work of our people. We share our success with our people through flexible benefits and reward programs, sweet swag, snacks, and more. Here’s a look at some of the support we provide our people:

Extended Health Coverage: effective day one, no waiting period! Our benefits cover health, dental, life, disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more.
DEIB Benefits: DEIB is important to us and to our people - that’s why our benefits include gender-affirming care, fertility care, and other hormonal treatments and drugs.
Flexible Spending Accounts: our benefits are built on a flex credit model, so you’re able to choose the coverage levels that are right for you, and allocate the rest to a group RRSP/TFSA, Health Spending account, and/or Personal Spending Account.
PTO and Parental Leave: we offer paid parental leave, flexible paid time off, paid time off for volunteering, sick leave, and holiday closures.
Employee and Family Assistance Program: This program provides crisis management support, immediate mental health care, and generalized support for emotional, mental, and financial well-being.
Telus Virtual Health: we provide increased access to remote healthcare providers for prescription refills or referrals from the comfort of your home.
Learning and growth: We encourage people to grow both personally and professionally, and support this through regular lunch & learns and an education stipend.
Pay transparency: We share with employees the pay range their role falls within and clear career maps to determine how they can grow within their role or level-up to a promotion.
Cool spaces: Our offices are in Vancouver, Montreal, Los Angeles, and San Francisco. Whether it’s summers on the rooftop patio in Downtown Vancouver, or watching the fireworks in Montreal’s South Shore - we want our people to feel like their time spent in office is worthwhile!
Giving back: Kabammers have a dedicated paid day off every year to volunteer to a cause close to their hearts. Some teams even band together for group volunteer days off-site!