Product Marketing Intern

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection. 

Job Description

Product Marketing Summer Intern

Job Description

The Specialty Product Lines Marketing team is seeking a Product Marketing Summer Intern to support marketing efforts for products such as renters, landlord, motorcycle, off-road vehicle, and boat insurance.

In this role, you will gain hands-on experience with how marketing strategies are developed, executed, and measured. You will work alongside product marketing consultants and collaborate with teams across Marketing, including creative, media, search, consumer marketing, and agency marketing.

This internship is a strong fit for someone who is interested in understanding the strategy behind marketing. You will explore how customer insights, business priorities, creative development, and performance results come together to shape effective campaigns.

Key Responsibilities

• Support the execution and measurement of marketing initiatives across multiple specialty insurance products.
• Collaborate with cross-functional partners in creative, media, search, consumer marketing, and agency marketing.
• Assist with reviewing marketing materials to determine whether the creative effectively reaches the intended audience.
• Help coordinate marketing deliverables, campaign activities, and project timelines.
• Review campaign performance and reporting to understand the business impact of marketing efforts.
• Conduct research and organize insights that can support marketing strategies and recommendations.
• Participate in conversations with product and marketing partners to better understand business goals and customer needs.
• Depending on experience and skill level, contribute to creative reviews, campaign measurement, and the development of new marketing initiatives.

Preferred Qualifications

• Currently pursuing a degree in marketing, business, communications, analytics, or a related field.
• Interest in product marketing, marketing strategy, consumer insights, or campaign analytics.
• Previous exposure to marketing through coursework, student organizations, internships, social media, research, or the development of a marketing plan.
• Strong written and verbal communication skills.
• Ability to build relationships and collaborate with multiple teams and stakeholders.
• Strong organization, attention to detail, and project-management skills.
• Ability to review information, identify key insights, and communicate recommendations.
• Proficiency with Microsoft Office, including Excel.
• Exposure to Power BI, Tableau, Adobe, or similar tools is a plus.

What You’ll Gain

• Exposure to the development and execution of product marketing strategies.
• Experience working with multiple teams across a large marketing organization.
• An understanding of how marketing creative is reviewed and developed.
• Experience interpreting campaign results and connecting marketing efforts to business outcomes.
• Opportunities to strengthen your communication, relationship-building, influence, and project-management skills.
• Meaningful experience supporting marketing initiatives for products with growing business visibility.

Skills

Marketing Campaign Strategy, Marketing Planning, Marketing Strategies, Market Strategy, Media Marketing Strategy, Social Media, Social Media Development, Social Media Management, Social Media Marketing, Social Media Plan

Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.

 

Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse. Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs.

 

When working from home, you must have a dedicated, private workspace free from distractions, along with appropriate desk and seating. Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload.

 

To help create a more personal and engaging experience, we ask that you join with your camera on if your interview is virtual. Please also have a Valid Photo Identification available at the start of your interview.  If you require any accommodations or have questions ahead of your interview please reach out to your recruiter.

 

Note: Internal candidates are only asked to join on video; a Valid Photo Identification is not needed for the interview.